Creative Production Briefs

Task 1

Define and summarise the following range of creative production briefs:


  • Contractual

  • Commission

  • Negotiated

  • Tender

  • Formal

  • Co-operative

  • Informal

  • Competition
In addition, you must also provide a summary of professional self-development opportunities working to each of the briefs would provide for you in the following categories:

  • Communication
  • Time management
  • Technical skills
  • Career progression

In addition, you must gather examples of creative production client briefs and annotate said examples, providing information in your own words under the following categories:


  • Who is the client?
  • What media product(s) does the client require?
  • What is the timescale to deliver the product(s) to the client?
  • Who is the intended target audience the client wishes the product(s) to appeal to?
  • What are the legal and ethical issues relating to the production?
  • What constraints do you have to work within (budget, length of product, format)?
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